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Ensighten Wraps Up Multi-City AGILITY Tour Focused on Customer Data Best...
Ensighten hosted more than 400 customers, prospects and strategic partners from across North America and Europe in its eight-city Agility World Tour 2016, ending just last week at a venue overlooking...
View ArticleTD Bank Cracks the ‘Black Box’ of Digital Measurement with Ensighten Mobile
It’s axiomatic that you can’t manage what you can’t measure. Yet measurement is a big obstacle in mobile marketing. Mobile apps now account for 89 percent of mobile media time, while mobile advertising...
View ArticleCustomer Data Platform Gains Steam with New Analyst Report, Research Findings
It’s become increasingly clear that data, not applications, is the new hub of digital marketing. This may help explain why a new category of solution, the customer data platform (CDP), is getting so...
View ArticleEnsighten Named ‘Vendor to Watch’ for 2nd Year in Digital Marketing Hubs Report
In a nod to the increasingly critical role that customer data platforms play in modern marketing operations, Ensighten was recognized as a “vendor to watch” for the second consecutive year in Gartner...
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Protect Your Brand from Tag Piggybacking Risks
Tag Basics Tags are the technical mechanism for collecting data from a digital property, typically requiring that a small snippet of code be placed on the website/app . Tags serve a variety of purposes...
View ArticleEnsighten changes senior team to lead the charge in 2018
At Ensighten, we’re constantly shaping our team and proposition to better meet the needs of brands in an ever-evolving industry. We’ve worked hard over the years (this year being no different) to...
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Infographic: The Marketer’s role in GDPR
As the gatekeepers to the majority of customer data, the marketer’s role in preparing for GDPR (the European Union’s General Data Protection Regulation) is critical to full compliance. Ensighten...
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Infographic: Are You GDPR Ready for May 25th and BEYOND?
As the gatekeepers to the majority of customer data, the marketer’s role in preparing for GDPR (the European Union’s General Data Protection Regulation) is critical to full compliance. Ensighten...
View ArticleGoogle Tag Manager vs Ensighten Comparison
Updated 22nd October 2018 In the same way, that Google created Google Analytics as a free web analytics solution, they have launched Google Tag Manager. On November 14, 2005, Google announced Google...
View ArticleWebsite Data Breaches – Protecting against JavaScript attacks following 2018,...
This year it was discovered that hacking collective Magecart were behind the data breaches of at least 800 e-commerce sites around the world, exploiting failures in client-side website security. As the...
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Don’t fall victim to cybercrime this Black Friday
With your business at its most vulnerable this busy holiday shopping period, how can you avoid a costly data breach? The United States has long been familiar with Black Friday, the busiest retail day...
View ArticleWho is responsible for customer data protection and website front-end security?
In today’s online marketing landscape, huge quantities of data are passed between customers and businesses, even before a transaction has taken place, sometimes leading to the security of data being...
View ArticleCustomer Data Platform (CDP) – Top 10 Things It Should Do For You
Last month, Gartner Research introduced a new industry category into its latest “hype cycle” for digital marketing: the customer data platform (CDP), coined in 2013. “A customer data platform (CDP) is...
View ArticleWhat is data privacy & why it’s important in 2018
In 2018, data privacy has continued to become increasingly important and isn’t something that can be ignored. Data privacy concerns the ability of an organization or individual to control what data,...
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The Importance of Website Security: Unforeseen Long-Term Impacts of Data...
The past year has seen many hard-hitting data breach headlines, which have laid waste to the reputations of numerous businesses globally. The EU’s General Data Protection Regulation (GDPR) forced many...
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5 Website Security Trends you’ll see in 2019
In the world of website security, there’s an ever-changing array of threats and technological advancements that come along seemingly every day. One thing’s for sure, the sophistication and scope of...
View ArticleGDPR Is Just the Beginning: New Data Privacy Laws Pile on Pressure for...
What GDPR, CCPA and a heightened focus on data regulation worldwide means for businesses 2018 was a landmark year for data privacy. Some of the biggest companies in the world fell victim to data...
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What Is Website Security?
Attacks on web applications account for 40 percent of cyberattacks – how secure is your website? Your website is one of your most valuable assets. For your customers it can act as a shop window to your...
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The Dark Web: Fuelling Cyberattacks on Your Business
A home to hackers, the dark web means it has never been easier to target personal and customer data 2018 saw criminals once again target organizations – of all sizes, and across industries and market...
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Is Your Website a Security Blind Spot?
In this current era of digital transformation, your website as a digital platform has never been more important to your business. Websites are evolving to offer cross-channel, personalized and...
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